Web Publishing Workshops Starting In February ...
Discover how to build business websites quickly - so easy anyone can do it !
From 2011 I’ll be running small interactive groups to share everything I know about WordPress, building websites, understanding search engines and using them correctly to promote your business online.
What will be covered?
Workshop #1 Planning, Launch & Set-Up
- Why Wordpress is the best solution today for highly optimized websites
- Research and find the ideal domain name to attract visitors
- Actually register your chosen domain – I walk you through it step-by-step
- What to look for in a hosting provider and set up your account
- Connecting the domain name and web host so YOU keep complete control
- Plan a website for visitor ease of use while giving Google what it needs
- Understanding content management. Difference between websites and blogs
- The 3 click method that installs WordPress fast
- How to configure it perfectly to run as a business website
- Find and upload suitable designs that compliment your business brand
- Some of the pitfalls of using free themes and how to avoid them
Workshop #2 Content Management & Publishing
- The best way to add content and format it online and off
- How to add media such as pictures, audio and video
- How to optimize pictures correctly for the web
- Creating hyperlinks and understanding the importance of Long-Link text
- Tips to organize your content for easy readership
- Organizing content with Tags and Categories in a way search engines love
- Understanding the “double readership path” and how to apply it
- 8 principles in writing for the web and finding your own “voice”
- Configure WordPress to pull search engine traffic and visitors like crazy
- How to create attractive web pages and put together a menu system
Workshop #3 Advanced Techniques & Traffic
- Understanding how Google works plus sneaky strategies to dominate page #1
- How to go about quickly building hundreds of backlinks to your site
- Put your website on steroids: Extend functionality with these 10 essential plugins
- How to use simple articles to accelerate your search engine rankings
- Forum and blog commenting: A traffic gold mine when done correctly
- How to use YouTube to generate viral traffic that can go ballistic
- Tools to leverage your time. Software that uploads 20+ videos or articles at once
- Understanding RSS and how to syndicate your message out across the web
- Social media: The 3 most common mistakes and how to avoid them
- 5 Ways to secure your website from potential hackers
- What you must NEVER do or risk getting a "Google Slap" (dumped from the search index).
. . . and much more.
[ Register your interest here ]
Other Info:
Each workshop will be a full day
Cost per workshop $237
Workshops run every third Sunday starting in February
The venue will be central to Perth
You will need to bring along a laptop with mobile internet connection.
You don't need any technical knowledge beforehand. Workshops are designed for complete beginners.
NOTE:
Dates, times and venue location will be confirmed here shortly. I'll also email you the updates.
To express your interest or find out more information please enquire via the contact page.
I am looking for an initial interest of at least 5 people to lock in the venue.