Web Publishing Workshops Starting In February ...

Discover how to build business websites quickly  -  so easy anyone can do it !

From 2011 I’ll be running small interactive groups to share everything I know about WordPress, building websites, understanding search engines and using them correctly to promote your business online.

What will be covered?

Workshop #1 Planning, Launch & Set-Up

  • Why Wordpress is the best solution today for highly optimized websites
  • Research and find the ideal domain name to attract visitors
  • Actually register your chosen domain – I walk you through it step-by-step
  • What to look for in a hosting provider and set up your account
  • Connecting the domain name and web host so YOU keep complete control
  • Plan a website for visitor ease of use while giving Google what it needs
  • Understanding content management. Difference between websites and blogs
  • The 3 click method that installs WordPress fast
  • How to configure it perfectly to run as a business website
  • Find and upload suitable designs that compliment your business brand
  • Some of the pitfalls of using free themes and how to avoid them

Workshop #2 Content Management & Publishing

  • The best way to add content and format it online and off
  • How to add media such as pictures, audio and video
  • How to optimize pictures correctly for the web
  • Creating hyperlinks and understanding the importance of Long-Link text
  • Tips to organize your content for easy readership
  • Organizing content with Tags and Categories in a way search engines love
  • Understanding the “double readership path” and how to apply it
  • 8 principles in writing for the web and finding your own “voice”
  • Configure WordPress to pull search engine traffic and visitors like crazy
  • How to create attractive web pages and put together a menu system

Workshop #3 Advanced Techniques & Traffic

  • Understanding how Google works plus sneaky strategies to dominate page #1
  • How to go about quickly building hundreds of backlinks to your site
  • Put your website on steroids: Extend functionality with these 10 essential plugins
  • How to use simple articles to accelerate your search engine rankings
  • Forum and blog commenting: A traffic gold mine when done correctly
  • How to use YouTube to generate viral traffic that can go ballistic
  • Tools to leverage your time. Software that uploads 20+ videos or articles at once
  • Understanding RSS and how to syndicate your message out across the web
  • Social media: The 3 most common mistakes and how to avoid them
  • 5 Ways to secure your website from potential hackers
  • What you must NEVER do or risk getting a "Google Slap" (dumped from the search index).

. . . and much more.

[ Register your interest here ]






Other Info:

Each workshop will be a full day

Cost per workshop $237

Workshops run every third Sunday starting in February

The venue will be central to Perth

You will need to bring along a laptop with mobile internet connection.

You don't need any technical knowledge beforehand. Workshops are designed for complete beginners.



Dates, times and venue location will be confirmed here shortly. I'll also email you the updates.

To express your interest or find out more information please enquire via the contact page.

I am looking for an initial interest of at least 5 people to lock in the venue.