Web Publishing Workshops Starting In February ...


Discover how to build business websites quickly  -  so easy anyone can do it !


From 2011 I’ll be running small interactive groups to share everything I know about WordPress, building websites, understanding search engines and using them correctly to promote your business online.

What will be covered?

Workshop #1 Planning, Launch & Set-Up

  • Why Wordpress is the best solution today for highly optimized websites
  • Research and find the ideal domain name to attract visitors
  • Actually register your chosen domain – I walk you through it step-by-step
  • What to look for in a hosting provider and set up your account
  • Connecting the domain name and web host so YOU keep complete control
  • Plan a website for visitor ease of use while giving Google what it needs
  • Understanding content management. Difference between websites and blogs
  • The 3 click method that installs WordPress fast
  • How to configure it perfectly to run as a business website
  • Find and upload suitable designs that compliment your business brand
  • Some of the pitfalls of using free themes and how to avoid them

Workshop #2 Content Management & Publishing

  • The best way to add content and format it online and off
  • How to add media such as pictures, audio and video
  • How to optimize pictures correctly for the web
  • Creating hyperlinks and understanding the importance of Long-Link text
  • Tips to organize your content for easy readership
  • Organizing content with Tags and Categories in a way search engines love
  • Understanding the “double readership path” and how to apply it
  • 8 principles in writing for the web and finding your own “voice”
  • Configure WordPress to pull search engine traffic and visitors like crazy
  • How to create attractive web pages and put together a menu system

Workshop #3 Advanced Techniques & Traffic

  • Understanding how Google works plus sneaky strategies to dominate page #1
  • How to go about quickly building hundreds of backlinks to your site
  • Put your website on steroids: Extend functionality with these 10 essential plugins
  • How to use simple articles to accelerate your search engine rankings
  • Forum and blog commenting: A traffic gold mine when done correctly
  • How to use YouTube to generate viral traffic that can go ballistic
  • Tools to leverage your time. Software that uploads 20+ videos or articles at once
  • Understanding RSS and how to syndicate your message out across the web
  • Social media: The 3 most common mistakes and how to avoid them
  • 5 Ways to secure your website from potential hackers
  • What you must NEVER do or risk getting a "Google Slap" (dumped from the search index).

. . . and much more.

[ Register your interest here ]

 

 

 

 

 



Other Info:

Each workshop will be a full day

Cost per workshop $237

Workshops run every third Sunday starting in February

The venue will be central to Perth

You will need to bring along a laptop with mobile internet connection.

You don't need any technical knowledge beforehand. Workshops are designed for complete beginners.

 

NOTE:

Dates, times and venue location will be confirmed here shortly. I'll also email you the updates.

To express your interest or find out more information please enquire via the contact page.

I am looking for an initial interest of at least 5 people to lock in the venue.